LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content pro